Top tips for your internal comms podcast

The airwaves are a great, underutilized way to reach your people.

Ragan Insider Premium Content

Unless you’ve been living under a rock for the past decade-plus, you’re aware that podcasts are a hugely popular way to share information with an audience. They can cover almost any topic under the sun and can reach people far and wide. But can the audio format be used to share valuable internal communications information with employees too? Indeed, it can — and quite successfully at that.

Creating the content your audience wants

When you’re creating a podcast, one of the top rules to follow is to create something that fills a want or a need for a given audience — in this case, that’s the employees at your organization.

Optimizing your internal comms podcast comes down to a three-pronged approach — the quest, the mashup, and the gimmick. According to a Ragan presentation last year that featured this advice from author and brand strategist Jay Acunzo, these styles of premise development will help your podcast stand apart for your audience.

Putting it all together

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.