Internal communicators: Is your role changing? If you believe even half the hype about social media changing the way organizations communicate, you’d have to assume our profession is in a state of upheaval. By Steve CrescenzoFeb. 26, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.