International Women’s Day offers comms opportunities

PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.

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International Women’s Day is approaching and, with it, the opportunity for organizations to show their support for gender equality.

Representatives of UN Women rang the opening bell at Nasdaq this week, and organizations are forging partnerships to promote gender equality.

Supported by partners such as Avon and Amazon, International Women’s Day 2020 (March 8) is championing women in areas such as athletics, technology, health care and other fields.

The day falls within Women’s History Month, affording organizations further opportunities to address relevant issues as March continues.

“Communicating about this day—and month—is an incredible opportunity to empower and lift up other women entrepreneurs,” says Deborah Sweeney, CEO of “The number of women who start a business, get funding and create ‘unicorn companies’ only increases year after year.”

Sweeney’s company marked the week with a blog post titled “22 Women Entrepreneurs Reveal Their Biggest Role Model.”

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