Interview savvy: How spokespeople can avoid media blunders

Preparation and proper delivery can help you get your organization message out clearly and safely

Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also be a risk.

We’ve all seen that dreadful interview in which the spokesperson gets his or her company into hot water with just one misguided word or comment. With the viral nature of online media, media blunders don’t ever truly go away.

I thought I’d share some of Affect’s best practices and tips on what a spokesperson can do before and during the interview to ensure a positive outcome.