Introverts: You too can flourish in PR

You don’t have to be an extrovert to succeed in PR. In fact, being an introvert may actually be an advantage. Here’s why.

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Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular.

People who used to be stereotyped as quintessential shy, socially awkward personality types have now become a force to be reckoned with, albeit in their quieter, less outgoing style.

Thousands of articles have been written over the past few years extolling the traits and benefits of introversion, explaining how the more solitary and reflective types among us (myself included) can thrive in business and leadership, in school settings, as parents and even in dating. (If you’re curious, BuzzFeed has more than a dozen quizzes available to test just how introverted you might be.)

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