At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work.
As the CEO of an industry nonprofit, I try to stay up to date with what other organizations/individuals in our industry are producing so I wanted to be careful not to duplicate their efforts. Often, we all follow a formula: talking heads + b-roll + a studio. This time I wanted to do something different.
Often, we also hear about how videos have to be “snackable” (ugh, that word) to keep up with declining attention spans. However, research on our video-watching habits indicates this is not the case. (Check out this great infographic from Deloitte Insights.)
The big idea