Is CDC’s zombie comic book an effective communication tool?
The spooky spellbinder from the Centers for Disease Control and Prevention gives disaster relief tips in a Halloween-friendly way, and it’s getting a lot of attention.
It worked for the Centers for Disease Control and Prevention in Atlanta. On Oct. 14, the government agency quietly launched Chapter 2 of “Preparedness 101: Zombie Pandemic,” a digital comic book that demonstrates what people should do in a disaster. It just so happens that the disaster, here just a few days before Halloween, is a zombie attack.
The comic is a follow-up to a May blog post that went viral. That post got 3 million views and 500 comments.
“Most of our blogs get maybe five,” health communication specialist Margaret Silver told USA Today.
The comic book was a hit at New York Comic-Con a week ago, and bloggers are talking about it. David Daigle, a spokesman for CDC, says the comic evolved out of the original blog post. The team members responsible for the post were all fans of AMC’s “The Walking Dead” TV show and the comic that inspired it.
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