Is ’employee engagement’ a better name for your HR team?

Once upon a time, it was called personnel. As workplaces and workforces evolve, maybe it’s time for yet another change.

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If your company is like most, you have a human resources department, and you might still call it HR.

For the traditional roles of human resources such as attracting, retaining and developing employees, the name makes sense. The responsibilities of this group are evolving, though, and the name HR fails to fully capture or give credit to the important ways this team serves and involves a company and its people.

Some 25 years ago, there were personnel departments. As the responsibilities changed and expanded to include services such as benefits and compensation, the name became outdated and evolved into human resources.

Well, an evolution is happening again, and now HR is ready for rebranding. Here are four important reasons to consider changing your HR department’s name to employee engagement:

1. Employee engagement professionals engage employees.

Marketers do marketing. Accountants do accounting. HR people do…?

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