Is ‘official’ crisis communication in a crisis of its own? Eyewitnesses tweet and report instantaneously; the public info chief must adapt to survive. By Ragan StaffApril 19, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.