Is Samsung winning the marketing war against Apple?

The electronics company held an Apple-style unveiling for its brand new smartphone, the Galaxy S4. It got tons of media attention, but a lot of criticism, too.

Ragan Insider Premium Content
Ragan Insider Content

Apple’s Senior Vice President Phil Schiller criticized Samsung for using what he called old technology, for example. During the actual event, phone maker HTC mocked the presentation on Twitter.

Perhaps those companies anticipated the huge media push Samsung would get Friday morning. The Galaxy S4, which includes technology that scrolls pages based on eye movements, scored a huge headline and photo on the front page of the New York Post, for example. Articles declared Samsung the marketing winner in its smartphone battle with Apple.

Even with ample media coverage, was Samsung’s event—a Broadway-style production with tap dancing and singing—a hit? Branding, PR and tech experts had mixed opinions.

Winner or loser?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.