Is your employees’ inferior writing sabotaging your brand?

Your employees’ gaffes and inability to express themselves could be damaging your reputation and costing you business.

Consider this:


Have you considered that your employees may have poor writing skills, and that they may be jeopardizing your business reputation?

For the record, I’m not talking about typos. Typos happen occasionally. I’m talking about full-blown, frequent errors in spelling, grammar and word choice—errors that people with low literacy skills make frequently.

If you think there’s no need for concern, think again, and check out the FAQs below:

1. “A few spelling errors aren’t going to damage my company’s reputation.”

Maybe. Maybe not. It depends on the person with whom you’re communicating.

For example, let’s say I have a choice between Company A and Company B. Both companies have equal offerings, prices and quality of customer service.

B’s promotional materials are rife with spelling and grammatical errors; and so are the e-mails I receive from its sales force. Meanwhile, A’s communications are impeccable.

All things otherwise equal, if I have to choose, I’m giving my business to Company A. Why? Because A’s attention to the “finer details” says a lot about how it runs its business.

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