Social media policies can be unlawful.
In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining, and curtail dangerous workplace policies. Today, when an employee in the U.S. believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide.
Over the past 18 months, the NLRB has released a series of memos on the lawfulness of corporate social media policies. The memos found most corporate social media policies to be overly broad and unlawful. One of the most common offenses was restricting employee’s from discussing “confidential information,” such as wages and working conditions, with co-workers on social media.
This month, the NLRB issued its first decision on social media policies, striking down Costco’s rules and regulations as unlawful.
(c) “[s]ensitive information such as membership, payroll, confidential financial, credit card numbers, social security number or employee personal health information may not be shared, transmitted, or stored for personal or public use without prior management approval”; and
(d) employees are prohibited from sharing “confidential” information such as employees’ names, addresses, telephone numbers, and email addresses.
Here’s the deal. If a work rule has the potential to reasonably chill an employee’s right to organize or bargain collectively, it’s unlawful. Employees have the right to complain publicly if they think their employers’ labor practices are unfair.
So if I complain on Linkedin that someone else is making more than I do, and it’s unfair, that’s a protected activity. If you fire me for disclosing confidential salary information, you’re going to lose in court. It’s as simple as that, and if your social media policy prohibits it, you are opening your company up to a NLRB action.
Your social media policy cannot limit free speech
You don’t have to reference the National Labor Relations Act to violate it. If your social media policy uses language that restricts employees from using social media to “damage the Company, defame any individual or damage any person’s reputation” the NLRB sees it as restricting labor’s protected rights, because that social media policy it could have a chilling effect on what is seen a free-speech issue.
On the other hand, if the restrictions are subordinated to a clause on sexual misconduct or racial harassment, it would be allowed, as employees would be able to appreciate the rule in context. It’s the overly broad restrictions (often wrapped into social media policy) that the NLRB opposes. The best social media policies will be more exacting in their language.
If you’d like to read it yourself, here’s the NLRB decision: Costco Wholesale Corporation and United Food and Commercial Workers Union, Local 371, No. 34-CA-012421 [PDF]
Here’s my online course on social media policy development, if you’d like some pointers on what employers should be thinking about when they draft their policies. But even a good policy isn’t enough. You need to educate your employees, and ongoing social media training is the best way to get it done.
Eric Schwartzman is an online social media training provider, entrepreneur and the best-selling co-author of “Social Marketing to the Business Customer.” This article first appeared on Convince & Convert.