JetBlue offers free flights if your presidential candidate loses

In the spirit of that oft-repeated threat, JetBlue is putting its money where the big talkers’ mouths are. The airline is offering a group of lucky yet disgruntled voters the opportunity to fly to Mexico, Central or South America, or the Caribbean if their guy concedes defeat in November.

Wading into the arena of politics is always dangerous for brands, but the airline’s Election Protection campaign is meant simply to add a little levity to an often-contentious election season.

“Humor is something that unites us all, and as a brand with a core value of fun, we focused on a light-hearted and nonpartisan approach,” says Allison Steinberg, spokeswoman for JetBlue.

Although political debates on social media remain as divisive as ever, people from both sides of the aisle are intrigued by the idea.

Search committee

JetBlue was looking for its next big promotion following its summer Get Away With It game show, which netted thousands of video views, so the airline turned to its agency, Mullen, to brainstorm.