JP Morgan Chase’s Facebook charity campaign a ‘disaster’

The bank faces serious criticism over its recent contest to award money to charities by voting. How can organizations who do Facebook charity campaigns avoid the same fate?

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Clerical errors and accusations of tabulation fraud led participants in this year’s Chase Community Giving campaign on Facebook to call it a “disaster.” Charities that didn’t actually receive enough votes to win $10,000 grants were announced as winners, and some commenters theorized Chase was blocking votes for certain organizations.

“Even some of the winners were disgruntled, wondering whether the effort they had to make with their limited resources had actually left them worse off in the end,” B.L. Ochman wrote at Advertising Age’s website.

A post from the bank aiming to set things right by announcing donations to every affected charity was met with nearly 700 comments, some voicing appreciation for the gesture, others continuing to rail against the bank.

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