Key insights from an Apple PR pro

After Steve Jobs’ tech giant ditched its agency in favor of in-house staff, it played things even closer to the vest, to its great advantage. Find out more from a 10-year company veteran.

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I recently wrote an article titled “What I Learned From 10 Years of Doing PR for Apple” about my time with the company and the lessons learned there that I still value today:

It was published in Harvard Business Review and has received quite a response, some of which surprises me, because I guess what I thought was normal isn’t so.

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