Keys to superior Facebook marketing

The hot meme? Not interested. Links to YouTube videos? Nope. Ignoring mobile? Definitely not. Take a look at these holistic techniques to move your brand to the upper echelon.

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Ragan Insider Content

What sets top-notch Facebook marketers apart from the rest? Mostly it’s their holistic vision and appetite for information.

Here are five things Facebook marketing whizzes do that other page administrators don’t:

1. Upload videos natively

Stellar Facebook marketers know natively uploaded videos get more views than links to YouTube videos on Facebook—52 times more, according to a blog post from GetResponse.

To upload and share a video natively to Facebook, you will need your video’s raw file. Facebook accepts many different video file types (you can check out the list here), but .mov and .mp4 are the most commonly used.

Once you have your video’s raw file, drag and drop it into your page’s status update box or upload it as you would a regular photo/video.

This is what a natively uploaded video looks like:

This is what a YouTube video looks like:

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