Words remain the foundation to good communication. They often convey more than their dictionary meaning.
According to research from Dr. Hakim Chisti in the 1970s, “tonality that flows through language, are in many ways more profound and powerful than the dictionary meaning itself.”
What follows from this is: “Communication is the key of effective marketing. And the key to communication is being able to reach the client at an emotional level. Involving them in your copy, and invoking their deeper thoughts.”
Measuring “emotional marketing value”
One of the first skills you should nurture is the art of writing a headline. This is what your readers will see first. It has to tap their emotions first to get them to take the next step and read your article.
Great headlines are vital whether they’re on Twitter, Facebook, LinkedIn or Google+.