KFC introduces George Hamilton as new Colonel Sanders

The fast-food chain’s chief marketing officer said that ‘no one person could play the Colonel.’ The actor is the fourth persona of the company’s iconic spokesman.

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Viewers seem to either love or despise KFC’s current ad campaign, which cycles in different actors and comedians to tackle the role of the iconic Colonel Sanders.

In the latest installment, George Hamilton debuts as “Extra Crispy Colonel Sanders” to tout the brand’s new extra crispy chicken offering. Here he is in all his bronzed glory:

Hamilton follows a rotating cast of actors, which include Darrell Hammond, Norm MacDonald and Jim Gaffigan.

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