Killer headline tips to make stories, tweets, emails irresistible

Specific, vivid, colorful, even humorous headlines will get attention, compel readers to turn the page, click the link.

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If you don’t invest your time to write headlines that aggressively market your content, readers will not invest their time to read what you have to offer—no matter how compelling it is.

“We have to start thinking about actively selling our content, whether that is a story, or whether it is an email or newsletter,” said Mark Ragan, CEO of Ragan Communications. “We have to think of ourselves as marketers every step of the way.”

The headline is the key selling point.

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