It seems that money can buy happiness.
“It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree.
On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. It features Payne showing off a “Star Wars” Chewbacca mask that roars when its mouth opens. After explaining that she bought it at Kohl’s as a birthday gift to herself, she laughs hysterically for the remainder of the video:
It has received more than 135 million views at time of publication—and is the highest-viewed Facebook Live video. Previously, the most-viewed Facebook Live video was Buzzfeed’s video about an exploding watermelon, which grabbed more than 10.7 million views.
Payne’s video also racked up more than 3 million shares and 2.4 million “likes” on Facebook, and it was shared across social media platforms including Reddit, YouTube and Twitter.
The original Chewbacca got involved, too. Geek Wire reported: