Social Media Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video After a mom posted a livestream of her wearing a ‘Star Wars’ mask in the retailer’s parking lot, the Internet has been buzzing—and sales are spiking. Here’s the reaction. By Beki Winchel@bekiwekiMay 23, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.