Kraft opens virtual door to C-suite

How Kraft executives use podcasts and online forums to engage employees. Audio

How Kraft executives use podcasts and online forums to engage employees In most of corporate America, the term “open-door policy” is clichéd and inaccurate. Doors to the C-suite are rarely open for the lowly cube-dweller and, in the worst cases, executive communication is little more than a headshot and a canned Q&A with a corporate stooge.

Listen to an episode of Kraft Cast.

Not at Kraft Foods. The food giant has found two innovative ways to open the doors and connect its executives to every one of its 90,000 global employees: podcasts and online employee forums.

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