Kroger’s audacious plan to limit food waste is boosting staff pride

The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.

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Kroger's comms efforts

In most respects and rankings, the United States is the wealthiest, most powerful nation in world history—yet more than 40 million of our fellow citizens struggle with hunger.

Adding insult to injury: America is by far the world’s largest food exporter, and we scrape about 20% of every ort of food that hits our plates into trashcans. All that waste could feed an estimated 2 billion people.

Kroger wants to eliminate hunger and food waste in our communities, and the Cincinnati-based grocer has marshaled the might of its 443,000 employees to make that happen. Beyond the boost to its public profile, pride in the campaign is swelling within the company, says Erin Lickliter, Kroger’s head of associate communications.

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