Social Media Lay’s asks Facebook fans for a new chip flavor So far, nearly 600,000 people have submitted suggestions for an uncommon tater via Lay’s “Do Us a Flavor” Facebook app. The winner gets a cool $1 million. By Matt WilsonAug. 20, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.