The editors at Ragan get an eyeful of bad newsletters every day and it’s become rather upsetting. For Sweetland’s sake, improve your pub!
Corporate writers and editors, I have but one request: Save Bill “Bad writing is the ocean that I swim in’ Sweetland. For those of you who aren’t familiar with Sweetland’s rants in the Ragan Report and the Journal of Employee Communications, I can tell you that he is unequivocally pissed. He takes daily offense to the drivel, corporate speak, jargon-laced jibber jabber and onomatopoeia-inducing brick-a-brack found in the Denali-sized pile of corporate newsletters we receive here at Ragan Communications. Sweetland’s rage is evidenced daily by the plethora of f-bombs and GDs that routinely spill over the walls of his (albeit more luxurious than mine) cubicle.
Admittedly, I’m a relative newcomer to the corporate communications beat, so when it comes to experience in evaluating corporate newsletters, I cower like a thumb-sucking sycophant before Sweetland (or, as I like to call him, The Czar of the Corporate Newsletter). But I have sifted through enough employee pubs to know what he’s talking about and to feel his pain.