The start of a new year brings new clients, scenarios and strategies for communications pros. But as we ring in the new, it’s important to reflect on the lessons we learned over the last year.
Sometimes it’s worth going even further back. Every December, I reread one of my favorite childhood books. Part of it is nostalgia and my love for my favorite characters. But another part of this ritual is reflective—what lessons do these books teach that we can profit from through our adult lives? For public relations professionals, there is a wealth of knowledge to be gained from popular childhood novels:
1. “If you want to know what a man’s like, take a good look at how he treats his inferiors, not his equals.” — Sirius Black, “Harry Potter and the Goblet of Fire”
This quote reminds me that a CEO or company is only as strong as the people behind him or it. We have clients who have an internal communications program. The leadership team needs to better communicate with everyone in their organization. We PR pros develop classic Ambassador’s models for management communication, advocacy, and staff empowerment. This is how we give all staff levels either actual input or a perception of meaningful input into their organization’s operations.