What does—and what should—our work consist of?
To separate the myth from reality, let’s dispel four common misconceptions about our work:
Myth: Internal communication is about sending out stuff.
The main problem with sending out stuff is that it offers no opportunity for two-way communication. What happens to employee voice in this scenario?
Writing on The IC Space website , Russell Grossman says:
Internal Communications’ function is to help leaders in your Department or Agency inform and engage employees, in a way which motivates staff to maximize their performance and deliver the business strategy most effectively. It is not about “sending out stuff.”
In its Snapshot of Communications Competencies, The IC Space describes part of our role as communicators: