PR ‘Likes’ don’t save lives, says UNICEF Sweden Passive support on social networks—a.k.a. ‘slacktivism’—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need. By Matt WilsonMay 6, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.