LinkedIn vs. Facebook: Which is best for B2B marketing?

Business people spend more time on Facebook than LinkedIn. This infographic argues that makes it a better place to do your marketing.

When you think of Facebook, does B2B marketing come to mind? B2B marketers typically assume LinkedIn is the best social media platform to reach business leaders, but an infographic from Bop Design suggests Facebook may be the better choice.

Why?

Business users spend more time on Facebook than they do on LinkedIn. Americans alone spend 53.5 billion minutes a month on Facebook, compared to only 326 million minutes on LinkedIn.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.