Linking LinkedIn and Twitter: You can—but should you?

If you use networks to different ends, the overlap may be undesirable

“You got your chocolate in my peanut butter.” “No! You got your peanut butter on my chocolate!”

Those of you old enough to remember that ad campaign for Reese’s Peanut Butter Cups can appreciate Twitter co-founder Biz Stone’s using the reference when talking about LinkedIn and Twitter status updates getting connected.

For the younger readers, just trust that it was clever, fun and enduring—perhaps the very attributes Biz Stone would like people to think about Twitter.

LinkedIn now allows you to connect your Twitter account to your profile, to have your Twitter feed sent to your LinkedIn page and to have your LinkedIn status updated via Twitter by simply adding #in to your tweet.

Stone and LinkedIn founder Reid Hoffman are touting it as the greatest thing since, well, since peanut butter cups. They claim it will help people get things done. The question is, what things?

Updating Twitter and LinkedIn simultaneously is simple enough, if not the easiest thing to remember when you’re hyper-multitasking and trying to zip off a quick update via your thumbs while waiting for an elevator. But should you do it just because you can?