Social Media Literacy group adopts a lighter Facebook tone, and responses soar ABC Life Literacy Canada saw its Facebook interactions increase by a factor of 50, just for shifting away from dry promotional material to lighter, more visual fare. By Matt WilsonAug. 1, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.