“70 percent of Americans get their news on a desktop or laptop computer,” Perlut quotes from recent Pew research. So how do you break through the clutter?
And just for fun, Perlut talks about The Stache Act . Yes, it’s about mustaches. H&R Block covered The Stache Act on its Facebook page and encouraged donations forMillions for One, a charity that provides clean drinking water to people in need.
Do you feel the social media pressure? Google+! Pinterest! Foursquare! And on, and on, and on. And your CEO wants you to be on all of them. Christopher Barger, SVP of Global Programs at Voce Connect – @cbarger , doesn’t think you should subscribe to this school of thought.
As he says, “if you don’t have your ducks lined up behind the scences and your organization isn’t aligned to work with whatever social media program comes up next, you’re going to mess it up.” It’s crucial to understand what platforms make sense for your company and which ones are just a waste of time and resources.