Live Conference Blog: The five drivers of brand advocacy–and where to find your brand’s advocates

Sean O’Driscoll–@seanodmvp on Twitter—and co-founder of Ant’s Eye View discusses how to turn fans into advocates through influencer engagement.

Advocates are defenders of your brand. Advocates don’t just love your brand, they’ll go to bat for you.

There are five drivers of brand advocacy:

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Matt Dickman–@MattDickman on Twitter—Executive VP for Social Business Innovation at Weber Shandwick and Beth Mansfield– @BethMansfield on Twitter—public relations director for CKE Restaurants, Inc team up to talk about why your company needs a social C-suite.

Burgers. Good. I have your attention. As your stomach growls, here’s a taste of what CKE restaurants and Weber Shandwick do to create a delicious social media strategy that execs can’t turn down.