Lying to journalists is not a genius PR stunt
‘Media manipulator’ Ryan Holiday’s ability to lie to the media and land high-profile press accomplished little and may harm the industry.
Ryan Holiday lied about trivial things—vinyl records and cheeseburgers—to get coverage in The New York Times, MSNBC and several others. He used Help A Reporter Out to perpetuate his manipulation. When Forbes wrote a story about his lies, Holiday said it was an “experiment” to prove a point.
His tryout was leaked to Forbes and perfectly timed to coincide with the launch of his book, “Trust Me, I’m Lying: Confessions of a Media Manipulator.” Genius PR stunt, right?
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