Writing & Editing Make your press release boilerplate sizzle The end of your news release shouldn’t be an afterthought, but an opportunity to tell your story. By Jonathan GriebSept. 16, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.