Making the most of Facebook to boost a new brand

Driving traffic to your nascent organization’s Page takes ingenuity and teamwork

You want to build a Facebook presence for your new organization or brand. Pages really are best for promoting existing brands and organizations, though.

Pages cannot invite individuals to Like the Page—only individuals can invite other individuals to Like a Page. Pages cannot participate in Groups; only individual profiles can. Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.

You need at least 500 people to “Like your Page” so that it can begin to gain traction; 1,000 is even better. If you don’t have many customers, clients, or individuals familiar with your organization or brand, it’s difficult to gain traction or buzz online because of limited interactions with your organization.

How can a new brand or organization use the power of Facebook to attract people to its Page and gain fans? The bottom line: Get creative, collaborative, and aggressive.

Here are some ideas to attract fans to a new organization’s Page:

1. Get creative: Design the Page to retain fans and e-mail addresses