Making the most of Instagram’s new algorithm

Regardless of your organization’s social media budget or the size of its follower base, promoting engaging content on the visual platform is crucial for today’s marketer. Follow these guidelines.

Ragan Insider Premium Content
Ragan Insider Content

Instagram’s new algorithm sorts your feed by the moments you care about most.

That filter, which was announced March 15 and will be implemented in the “coming months,” comes as no surprise; Instagram’s parent, Facebook, has mastered its own algorithm for making money.

Facebook seeks to increase Instagram’s revenue in the same way. For the Instagram community, the change in user experience will take a gradual readjustment, one that undoubtedly will be met with resistance. Brand managers must rethink their Instagram strategies or suffer the consequences of a social media plan tailored to a soon-to-be outdated reality.

Inevitably, promoted posts will benefit from this update the most. Moreover, Instagram users miss, on average, 70 percent of their feed’s content. By featuring popular content and the accounts with which a user regularly engages, the people at Instagram hope to improve the user experience and thereby keep users on the app longer—both per session and over the long term.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.