Instagram’s new algorithm sorts your feed by the moments you care about most.
That filter, which was announced March 15 and will be implemented in the “coming months,” comes as no surprise; Instagram’s parent, Facebook, has mastered its own algorithm for making money.
Facebook seeks to increase Instagram’s revenue in the same way. For the Instagram community, the change in user experience will take a gradual readjustment, one that undoubtedly will be met with resistance. Brand managers must rethink their Instagram strategies or suffer the consequences of a social media plan tailored to a soon-to-be outdated reality.
Inevitably, promoted posts will benefit from this update the most. Moreover, Instagram users miss, on average, 70 percent of their feed’s content. By featuring popular content and the accounts with which a user regularly engages, the people at Instagram hope to improve the user experience and thereby keep users on the app longer—both per session and over the long term.