Members of the Ragan community constantly tell us that communicating with employees has become more difficult as the landscape has become noisier. Employees are overwhelmed with the amount of information they see, and they’re struggling to understand what’s most important. When that happens, even traditionally engaged employees start to check out.
Communicators searching for a solution can apply this simple five-step formula to let employees know your messages are worthy of their time and attention:
A cheat sheet for structuring your messages
Earlier this year during a Ragan webinar, Axios HQ Senior Director Emily Inverso shared a breakdown of the media brand’s beloved “smart brevity” model as it applies to stories, newsletters and outreach: