Social Media Mall of America’s newsjacking generates huge response When passengers were stuck in a nearby airport, Mall of America invited them over. It’s part of a strategy that emphasizes newsjacking, celebrity sightings and storytelling about big events. By Russell Working@byworkingApril 12, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.