Mark Zuckerberg opens himself up to Q&A session

Facebook’s CEO will take questions in an hourlong session Thursday, which will be live streamed. What kinds of things can we expect him to answer?

Mark Zuckerberg will tell all this week.

OK, not really, but he will field your questions.

The Facebook CEO is hosting his first Q&A session Nov. 6 at 2 p.m. Pacific time and is giving people the chance to ask him whatever is on their minds. Individuals can post questions to the event’s Facebook page and vote on questions by “liking” them.

Facebook employees can ask Zuckerberg questions every Friday about basically anything. “It’s an important part of Facebook’s culture,” he said. “I learn a lot from these Q&As, and the questions people ask help us build better services.”

The session comes at a prime time, when many have questions about Facebook’s track record, its plans, and its recent acquisitions, including Instagram, WhatsApp, and Oculus VR.

From a PR angle, Zuckerberg has a chance to address concerns such as privacy fears—most recently surrounding Facebook Messenger—and questionable experiments, which involved users’ emotions as well as voter turnout. Many brand executives have turned to AMAs, or “Ask Me Anything” sessions, on Reddit to reach their audiences.

Though Zuckerberg won’t be able to answer all questions, he said he’d get through as many as he can. The hourlong event will be live-streamed from the event’s page. Below are a few more popular questions:

Where do you see Facebook 10 years from now?

Zuckerberg recently shared his three-, five-, and 10-year goals for the social network, which include making good on the $19 billion investment of WhatsApp.

“One big priority for us here is messaging,” Zuckerberg said.

The goals also include an expansion of video content and positioning Instagram as an ad-serving platform that can help businesses enhance their branding.

Why did you force us to download Facebook Messenger?

Facebook’s messaging priority was never clearer then at the moment the platform forced its users to download the Facebook Messenger app in order to continue sharing messages on mobile devices.

Though Facebook representatives said the requirement was due to the app’s being faster, Mashable pointed out Zuckerberg’s plan to monetize the service, placing it alongside payments in the future.

When will you be adding a dislike button?

Former Facebook CTO Bret Taylor said a “dislike” option wouldn’t exist on Facebook because “the negativity of that button has a lot of unfortunate consequences,” but it’ll be interesting to see whether Zuckerberg has a different take on it.

There are plenty of other questions about whether Facebook’s organic reach will continue to be cut, the relationship between the social network and third-party app developers, and privacy issues.

There are also several gems like this one:

What beer were you drinking when you created Facebook?

Come on, Zuck. Inquiring minds want to know.

Beki Winchel is co-editor of PR Daily.

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Topics: PR

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