It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Stewart herself doesn’t quite get social media and blogging. I’d bet money that there has been some gnashing of teeth recently by the PR department/agency that handles Martha Stewart.
She had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
Here’s what Stewart said about bloggers (around the 1:40 minute mark in the video):
“Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done. Bloggers create kind of a ‘popularity‘. But they are not the experts and we have to understand that.”
This is a far cry for what she had to say when she accepted the invitation to keynote at BlogHer 2012.