Brand managers might want to take a breather from issuing holiday cups.
Starbucks seems to suffer an annual bout of backlash when it releases its holiday design, and now McDonald’s is suffering the internet’s clever wrath.
Here’s a tweet that recently went viral featuring an easily altered version of the brand’s holiday cup:
Now how the hell are Starbucks cups in the news again and no one’s talking about a guy spreading his cheeks open on McDonald’s cups pic.twitter.com/QmIuZiDJst
— Sam Sykes (@SamSykesSwears) December 11, 2016
Is the internet a devilish five-year-old dressed up as a mass communication platform?
For reference, here’s the original, unaltered version of the cup:
— Andy Baio (@waxpancake) December 11, 2016
The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed.
McDonald’s even addressed the controversy publicly. Spokeswoman Becca Hary told Business Insider:
The altered image circulating on social media is the result of someone getting a little cheeky and adding some hand-drawing to a cup.
This is why we can’t have nice holiday cups.
How would you advise McDonald’s brand managers to proceed, Ragan readers?