McDonald’s holiday cups become fodder for internet snark

After a Twitter user pointed out how the mittens looked more like someone bending over, the image—along with jokes—have gone viral. Here’s how the company responded.

Brand managers might want to take a breather from issuing holiday cups.

Starbucks seems to suffer an annual bout of backlash when it releases its holiday design, and now McDonald’s is suffering the internet’s clever wrath.

Here’s a tweet that recently went viral featuring an easily altered version of the brand’s holiday cup:

Is the internet a devilish five-year-old dressed up as a mass communication platform?

For reference, here’s the original, unaltered version of the cup:

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed.

McDonald’s even addressed the controversy publicly. Spokeswoman Becca Hary told Business Insider:

The altered image circulating on social media is the result of someone getting a little cheeky and adding some hand-drawing to a cup.

This is why we can’t have nice holiday cups.

How would you advise McDonald’s brand managers to proceed, Ragan readers?

(Image via)

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