Crisis Management McDonald’s media relations chief explains the best and worst things to do in a crisis Danya Proud, director of media relations at McDonald’s USA, shares nine crisis communication tips. By Samantha HosenkampDec. 7, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.