Measuring DE&I efforts is key to success, and Salesforce leads by example

After the events of last summer, corporate diversity initiatives have, thankfully, become common. But it’s the follow-through that brings the real change. One company that practices what it preaches is Salesforce, the San Francisco-based software company.

The company, with more than $17 billion in revenue and 49,000 employees, launched an annual equality report in 2017 and created diversity scorecards for its managers. Its DEI programs are based on action on four fronts: people, purchasing, philanthropy and policy. Each of these four buckets have goals that, if reached, will add diversity and inclusion to the workplace, and also support surrounding communities and issues that affect minority populations overall.

“At Salesforce, we strive to build a workplace that reflects society—and where everyone feels seen, heard, valued, and empowered to succeed,” the company’s chief equality and recruitment officer, Tony Prophet, wrote on the company’s blog. “In the spirit of transparency and accountability, every year, we publish our representation data along with our strategies to help move us forward.”

Here are some of Salesforce’s DEI goals.