Events Calendar
MeasurementArianne Williams
7 tips for better PR measurement
It’s increasingly important for communicators to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Posts Tagged ‘Measurement’
MeasurementTaral Patel
How can data improve your storytelling?
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.
MeasurementKatie Harrington
How communicators can use Google Analytics to target audiences, measure and more
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Internal CommunicationsKristen Wells
3 ways to gauge internal communication success
Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.
MeasurementErika Heald
14 KPIs that PR pros should be tracking
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
