Measurement Archives

Measurement | Katie Harrington

How communicators can use Google Analytics to target audiences, measure and more

Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.

Internal Communications | Kristen Wells

3 ways to gauge internal communication success

Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.

Measurement | Erika Heald

14 KPIs that PR pros should be tracking

These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.

Posts Tagged ‘Measurement’