MeasurementSean Devlin
It’s time to rethink how you measure the impact of your communications
The Barcelona Principles remain an effective framework to help you determine what is and isn’t working.
Posts Tagged ‘Measurement’
Ragan Insider Erika Heald
14 KPIs that PR pros should be tracking
These key performance indicators reflect the efficacy of your campaigns. Here’s how to tap into these vital metrics to hone your efforts and prove your worth to top-tier executives.
Ragan Insider Arianne Williams
7 tips for better PR measurement
It’s increasingly important for communicators to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Ragan Insider Taral Patel
How can data improve your storytelling?
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.
Ragan Insider Katie Harrington
How communicators can use Google Analytics to target audiences, measure and more
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Ragan Insider Kristen Wells
3 ways to gauge internal communication success
Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.
