Measuring your personal branding on LinkedIn

In seeking to establish yourself as a topic expert, remember that endorsements matter. So do your 2nd– and 3rd-level contacts.

Ragan Insider Premium Content
Ragan Insider Content

The more you are seen as an expert, the more successful you are likely to be. Use LinkedIn as your branding hub; being found and extending your content and messaging are crucial.

Improving your LinkedIn profile, content, and messaging will increase your ability to reach and engage a network beyond your first-level contacts.

Your personal branding strategy

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.