Measuring your personal branding on LinkedIn
In seeking to establish yourself as a topic expert, remember that endorsements matter. So do your 2nd– and 3rd-level contacts.
The more you are seen as an expert, the more successful you are likely to be. Use LinkedIn as your branding hub; being found and extending your content and messaging are crucial.
Improving your LinkedIn profile, content, and messaging will increase your ability to reach and engage a network beyond your first-level contacts.
Your personal branding strategy
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