It’s time for PR pros to own their power, according to the vice president, corporate and brand communications, for Meredith Corp.
As a top executive for one of the world’s biggest media conglomerates, Davison has a front-row seat for all the changes that have swept both the news media industry and its PR counterparts. For her, the shakeup has been “fascinating.”
“I think it is extremely positive for PR people,” she told the audience for Ragan Communications’ Future of Communications Conference in Chicago.
There’s “no better time than to show the importance and significance of good PR,” she says, whether it is helping to tell your authentic story, raise awareness in your community or combat misinformation.
“It continues to have an important seat at the table,” she says.
Softening the blow
Meredith Corp. has seen significant changes in recent years, whether it was the acquisition of Time Inc. for $2.8 billion in 2017, or the continued optimization of its portfolio as it downsizes or sheds publications to adapt to a turbulent media market.