MetLife, Enterprise and more walk back NRA relationship following boycott

After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.

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Backlash on social media is an effective way to get a brand manager’s attention.

TV celebrity Kylie Jenner recently showed what damage a social media post could do to an organization—after her tweet disparaging Snapchat, Snap’s shares dropped nearly 8 percent. Aside from tumbling shares, online boycotts and criticism can also force organizations to take a stand.

Enter #BoycottNRA: After the recent Florida school shooting, hashtag participation from social media users with both big and small followings have prompted several brands to cut ties with the National Rifle Association.

Gizmodo reported:

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