Social Media Miracle Whip seeks love and hate on YouTube The Kraft Foods sandwich spread generates some strong opinions, so the company went online to ask people to gush and vent about it. By Matt WilsonJune 22, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.