More than half of millennials say Instagram influences their purchases

The visual app beats out Facebook, Twitter and Snapchat in terms of persuading younger consumers to buy products and services.

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Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos.

In more recent years, it’s become the most powerful social platform for online shopping.

New data from LendEDU shows that 52.9 percent of millennials say that Instagram has the most influence for them when making shopping decisions. The next closest platform is Facebook at roughly 32 percent. Twitter came stands at about 10 percent, and only five percent of millennials count Snapchat as the platform with the most purchasing sway.

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

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