‘Most amazing press release’ sparks amazing buzz for PR pro

Journalists and bloggers celebrated a satirical press release that purported to be “the most amazing press release ever written.” Many PR pros thought it was hackneyed. What do you think?

David Pogue enjoyed this press release.

Pogue is the personal technology columnist at The New York Times, and he shared it with his more than 1 million Twitter followers.

“HILARIOUS,” he tweeted. “The most amazing press release ever written.”

Why was it so amazing? The press release said so. It was titled, “The Most Amazing Press Release Ever Written,” and in roughly 400 words independent PR professional Mitch Delaplane explained that what you were reading was the pinnacle of PR success.

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